ART BASEL 2009

Miami, Florida

December 17-20, 2009

EVENT CONCEPT
Bombay Sapphire partnered with 944 Magazine to produce the Bombay
Sapphire INSPIRED event at the Delano Hotel in Miami Beach on December 1,
2009. The event featured the works of 5 local artists whose work was inspired by the Bombay Sapphire brand. Guests were served 5 uniquely different Bombay Sapphire specialty cocktails that were each featured from 5 separate satellite bars positioned through out the Delano Hotel property. Each piece of art work was complimented by a specialty cocktail to give guests a unique experience at each station. Bombay Sapphire models were also positioned at each station to communicate to guests the cocktail and art piece pairing.

We featured modern ballet performances. Ballerinas performed in custom "avant garde" themed costumes that brought the brand to life. The ballerinas performed on stages in the courtyard throughout the evening as well as tray passed custom cocktails created by the brand's mixologist. Orchestra music was mixed with techno beats to give the event a high level of energy. The concept was to fuse together the classic "look and feel" of the Bass Museum, but add in a modern twist to allow guests to experience another level of inspiration.

OTHER DETAILS
Event: Bass Museum’s Official Art Basel 2009 Event
Date: December 2, 2009
Location: Bass Museum
Time: 8-11pm
Attendance: 2000
Estimated # of Bombay Sapphire cocktails served: 6000 complimentary