MIAMI BEACH POLO WORLD CUP 2009

Miami, Florida

March 23 - April 6, 2009

EVENT CONCEPT
The world’s largest and most prestigious polo tournament took place in its sixth consecutive years on the sands of South Beach, specifically in front of The Setai Hotel. This event featured the world’s top men’s and women’s polo players. Roughly, 500 people attended the Polo tents daily and our demographic (25-34 years olds) was spot on. Our objective for Bombay Sapphire was to increase the brand’s consideration beyond martini occasions. Everyone LOVED the “Mixology Lounge”, where Master Mixologists James Moreland and Milo Rodriguez created custom cocktails for guests. The event was definitely a premium experience.  The guests that attended represented a true Polo crowd…very hip and sheik. The branding, décor and location (on the sands of South Beach in front of the Setai) projected a very upscale environment for consumers to enjoy. Celebrity attendance included “Nacho” Figueras, star polo player and cover model for Ralph Lauren.

OTHER DETAILS
Event: 2009 Polo World Cup Tournament
Location: Sands of South Beach in front of Setai Hotel
Attendance: 500 per day
Estimated # of Bombay Sapphire cocktails served: 8,160 complimentary
Estimated # of Grey Goose cocktails served: 10,320 complimentary

MEDIA
WSVN7 DECO DRIVE (video and article)
NBC MIAMI (article and photos)
CBS4 (web story that accompanies a TV segment by Lisa Petrillo)
MIAMI HERALD (recap video featuring Bombay Sapphire)
MIAMI PROVOCATEUR (blog post with photos)
YELP (Bombay Sapphire photos included)