2010 SONY ERICSSON OPEN
Crandon Tennis Center - Key Biscayne, Florida
March 22 - April 4, 2010
*Our 4th straight year working this event
EVENT CONCEPT
Bombay Sapphire sponsored the 25th annual Sony Ericsson Open in Miami from March 23rd to April 6th, 2008. Bacardi USA was a host sponsor, with Bombay Sapphire having exclusive branding in the Bombay Sapphire Lounge Area and special Sapphire cocktails being served.
THE AIM
Leverage association with Sony Ericsson Open to increase trial of Bombay Sapphire.
THE PLAN
Create significant brand presence on tournament site with build out of Bombay Sapphire Lounge, maximize the partnership with on and off site activation and have brand presence at the VIP Players Party.
THE DETAILS
Event: 2009 Sony Ericsson Open - Tennis Tournament
Date: Mar 23 - Apr 6, 2009
Location: Tennis Center at Crandon Park - Miami, Florida
Schedule of Events:
Mar 22 - Bombay Sapphire Lounge opens on site (open everyday of tournament)
Mar 22 - Mixology TVsSegment on NBC Channel 6 (between 11:30-12:00)
Mar 23 - VIP Players Party held at LIV nightclub
Mar 24 - Bryan Brother's Event at Sean Wolfington's property (Key Biscayne)
Mar 25 - Collector's Club event
Mar 26- Sundowner event
Mar 30 - Mixology session at Bombay Sapphire Lounge
Mar 30 - Media Suite Night event - "Meat & Gin: Mixology Event"
IN THE NEWS
Haute Living Magazine - Sony Ericsson Tennis Open Coming To Miami
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GET IN TOUCH
TESTIMONIAL
"To stage an event the size and scope of this major international tennis tournament is a big undertaking. Knowing that this valued sponsor's program was in the hands of Pask Production assured us that it would meet and exceed everyone's expectations"
DAGNY WOODCOCK POTTER - SONY ERICSSON OPEN
EVENT PHOTOS
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CLIENTS & PARTNERSHIPS
- OXLEY CLASSIC ENGLISH
- DRY GIN
- BOMBAY SAPPHIRE
- CORZO TEQUILA
- PROGRAMS DEVELOPED:
- SONY ERICSSON
- CIRQUE DU SOLEIL
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